This
week Cambridge based video company WaveFX filmed and streamed live the MND AGM
which was a buzz of excitement regarding the windfall announcement.
The
Ice Bucket Challenge is a viral campaign where participants are challenged to
throw a bucket of ice water over their heads before passing the challenge on to
3 other people who must accept the challenge within 24 hours. You can avoid
this by donating to the charity instead. Or better yet, doing both.
The
Motor Neurone Association in the UK has raised nearly £7 million and the American
equivalent ASL a staggering $100 million.
Jamie
from WaveFX
commented “This is amazing social media story that really will make a
difference, this year the live stream and video on demand films were watched by
record viewers - one piece of news I heard was a clinical lab in the US is to
bring forward trials of a new ALS drug that they’ve developed by 2 years, which
is incredible”
The
Motor Neurone Disease Association is taking donations via its website
as well as on Just Giving and the AGM can be watched again here
If
you’d like to discuss your latest video project or event please call Cambridge
film company WaveFX 01223 505600 or email hello@wavefx.co.uk